Inonge: I choose choice by serving remote communities who need us most

Leave no one behind   |   15 July 2024   |   4 min read

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MSI is made up of almost 9,000 dedicated professionals fighting for and delivering reproductive choice around the world. As part of our 2023 Annual Review, we featured stories from our healthcare providers, clients, and partners on why and how they choose choice.

Inonge is the Operations Director for MSI Zambia. She oversees the outreach programme, where teams travel far distances into communities to provide care. She shares their fresh approach to reaching people with life-changing reproductive choice.

“My beautiful home of Zambia is a vast landscape with rugged rural regions, where many live without the things you and I take for granted—like contraception. Women who want contraception often cannot access it.

Our outreach teams travel into Zambia’s most rural and remote communities with the highest unmet need for contraception. We use different sources of data and information to map out areas of poverty to help us know where to go to reach those who need us most. And when our teams arrive, we offer people a range of contraceptive methods and a different future path—one that they choose.

When I travel with our outreach teams, it’s not uncommon to find 100 women from a community queueing for contraception in the morning. Some tell me how they walked tens of kilometres to get there; some passed through game parks, risking their lives against lions and elephants. These women can sometimes be desperate to use contraception, saying they can’t afford to look after the children they already have. In these moments, this is no longer ‘a job’. We are here to save their lives in every sense.

When your work is this important, you constantly want to do more. Previously, each outreach team could only reach 20 community sites every month. We kept asking ourselves the million-dollar question: how can we reach more people in the most efficient way possible?

So we tried a new approach: we split our teams in half! Each team now partners with four healthcare providers from the Ministry of Health. This means we can divide them into two sub-teams, and they can be in two places at once. While one sub-team serves the furthest communities more than 100 km from ‘basecamp’, the other is delivering services in more urban places.

Working with the public sector in this way is innovation and partnership at its finest. Public healthcare providers are integrated into our teams and mentored by MSI to build their skills in delivering quality reproductive choices—short-term, long-term, and permanent methods. This doesn’t end here. When they return to their public sector facilities, they bring these skills back to teach others. In return, they bring insights from the public health system and enable us to tap into their community networks, so we can mutually grow and reach more people. The impact we can have on women’s lives is exponentially greater.

The number of people each team can serve every month is now 4,700 (a 420% growth from the old model). I know that other MSI country programmes are using this split-teams model now, too. At MSI, we make our approaches and insights known, we share learnings between MSI country programmes and with the entire sector, and we’re proud to shout about the impact of choice. So in 2023, I was glad to speak on different platforms about our innovative split-teams outreach model, and was humbled for our approach to be featured on the global health news site Devex.

One in three of the people MSI supports with reproductive healthcare through our last-mile services is living in poverty, so giving them the choice to space pregnancies or avoid getting pregnant can be truly transformative. One by one, we’re breaking cycles of poverty and opening opportunities for women’s and girls’ futures, giving them a chance to change the course and quality of their lives. I’m so glad to be part of it.”


Hingis-and-Sheila

Hingis & Sheila choose choice

Hingis and Sheila are university students in Ghana, and use MSI’s reproductive health services.

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MSI’s 2023 Annual Review

Inspiring stories, hard-hitting numbers, and the power of reproductive choice: read it all in our latest annual review.

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Asma chooses choice

Asma reflects on the innovations that are making reproductive choice more sustainable for the future.


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