In 2024, Lailana Razafinirinasoa not only celebrated her fifteenth anniversary at MSI (seven years of which she served as Country Director in Madagascar), but she became MSI’s Deputy Director for Africa.
Lalaina has a Master’s Degree in Business Administration and over ten years’ experience in program design, implementation, leadership, management, and a proven track record in private sector engagement, social marketing, public health, behaviour change communications, and partnership in reproductive health programs within fast-paced environments.
She joined MSI Madagascar in 2009 as Marketing Manager, then became Social Franchising Director, Projects, Evidence and Innovation Director, and then took on the role of Country Director in 2015. During her time as MSI Madagascar’s Country Director, Lalaina secured some impressive achievements. Under her leadership, misoprostol was registered for the first time for gynaecological indications, with the aim of ending preventable deaths from pregnancy complications, and access to modern contraception was scaled, with contraceptive uptake doubling over the past decade in Madagascar.
In 2018, Lalaina won the Tim Black Founder’s Bravery Award for her work supporting women in remote, marginalised communities – expanding access to care in a restricted context.
Lalaina joined us with a strong belief that providing reproductive choice to women is to provide them with a very powerful means to be able to thrive.
